Sony Ericsson unveils the C510 Cyber-shot™ and introduces Smile Shutter™ technology

Sony Ericsson today announces its first mobile phone with Smile Shutter™ technology, wrapped up in its most affordable Cyber-shot™ phone to date; the C510 Cyber-shot™. The Smile Shutter™ technology will also be added to the 8.1 megapixel camera phone C905 Cyber-shot™, launched in November 2008.

Las Vegas, USA – January 7, 2009 – Sony Ericsson today introduces the beautifully simple C510 Cyber-shot™, its most affordable Cyber-shot™ phone to date, and an application upgrade to the C905 Cyber-shot™ phone, currently at the top of the charts across the globe.

The Sony Ericsson Cyber-shot™ portfolio has topped 32 million handsets sales worldwide demonstrating Sony Ericsson’s market leadership in bringing exciting new camera phone technology to consumers around the world.

The C510 Cyber-shot™ will make Sony Ericsson’s camera phone experience accessible to even more consumers and markets worldwide.
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